How Can We Cope with New Trends like Athleisure, Competition from Neighbouring Countries?

Globally, we are witnessing shift of product category & consumer taste, reducing the size of cake for India. How can we cope with new trends like Athleisure, competition from neighboring countries? Esteemed panelists, dignities on the dais and off the dais, captains of Industries. ladies and gentlemen. I will be very specific to the moderators with this million dollar question. Undoubtedly India is predominately having USP of leather formals as well smart casuals, where fashion is trending towards fly knits Athleisure, comfort, sporty look, 75% of men’s footwear is taken over by fly knit and for sure piece of cake is reduced for India

We have to work on some area for further development so we can compete with our competitors:
- We have to work hard to re-strategies product category, we can easily compete with competitors like China, Vietnam, Cambodia, etc.We always have an edge as far as textile raw material is not a big issue, in this product category product innovation, comfort, some story of course supported by logical theory and scale are our key issues. Scale is biggest challenge to be competitive in such product range, We have huge domestic market, We just need to take step ahead. Joint ventures may play a key role for technical and marketing support.
- We must not lose our strength of leather products. May be the piece of cake is reduced in leather formals. but it is still huge and we need to increase our share and we can at least maintain the current figures.
Your SWOT analysis of Indian supply chain? We should not forget our strength of having the largest cattle population…though the market has been shrunk…but leather is never going to die…we need product innovation with most comfort feature…our labour work force is still the biggest strength and even after increasing labour cost, we will have the edge over competitors.We need to grab opportunities of change in fashion of fly knits…these products are much economical in comparison to the leather. and India has growing income group. we have large population who can’t afford shoes. these fly knits will be affordable. We need to learn something from our politicians, how to convert our weaknesses to strengths, Whenever some challenges come, they bring opportunities and turn around starts.
Thrust required to Boost Indian manufacturing from 150/200 crores to 400/500 crore exports category. Making long jump middle level factories from 150/200 crores to 400/500 crores and taking the Industry to next level is million dollar question. key points may be Product, Innovation, Branding, Technology backed stories. no diversion of funds to real estate. giving 100% to your job & Mantras to achieve Manufacturing sector from current level 400 billion to 1 trillion.